MARKETING COMMUNICATION IN PRE-PURCHASE & POST-PURCHASE STAGES
MARKETING COMMUNICATION IN PRE-PURCHASE & POST-PURCHASE STAGES Marketing communication strategies encourage/enable customers to make purchase decisions. The foremost task of any marketing strategy is to create awareness. Information on products, brands, availability of products & offers create awareness as well as interest. Various options are communicated to customers to influence their preferences towards the products. Selling products in the competitive field is a herculean task. Communicating the clutter is an added challenge. Effective communication makes all the difference. It is said that marketing is all about communication and offering solutions in the form of products. This short article discusses the communication strategies applied before and after purchase. Diverting customers’ attention toward products & services is the essence of marketing communications. -Dr.S.SaiGanesh Dayananda Sagar Business School