September Newsletter PRAANGAN
Popular posts from this blog
Case Method - Learners' Role
This post is on Learners' role in preparing for Case-based classes. The case study method of learning enables MBA Students to collaborate with peers and learn. The case method is a dynamic engaging discussion led by students. It is a participant-centered active learning technique that enables students to Interpret and analyze the situation Consider & evaluate the alternatives Decide on a plan of action Persuade peer learners about their point of view Students learn through discussions, debate, and deliberation, and the learning through this method last in the future also. In other words, they learn concepts in a context to retain them longer. The case method classroom brings a laboratory environment for teachers as well as learners. Students develop the following skills through case method learning. Learners develop the following skills through case method learning. Communication Skills Active listening Decision making Analyti...
MARKETING COMMUNICATION IN PRE-PURCHASE & POST-PURCHASE STAGES
MARKETING COMMUNICATION IN PRE-PURCHASE & POST-PURCHASE STAGES Marketing communication strategies encourage/enable customers to make purchase decisions. The foremost task of any marketing strategy is to create awareness. Information on products, brands, availability of products & offers create awareness as well as interest. Various options are communicated to customers to influence their preferences towards the products. Selling products in the competitive field is a herculean task. Communicating the clutter is an added challenge. Effective communication makes all the difference. It is said that marketing is all about communication and offering solutions in the form of products. This short article discusses the communication strategies applied before and after purchase. Diverting customers’ attention toward products & services is the essence of marketing communications. -Dr.S.SaiGanesh Dayananda Sagar Business School

Comments
Post a Comment