MARKETING USING INFOGRAPHICS

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MARKETING USING INFOGRAPHICS

Marketing is the art of communicating to persuade customers to get more information to take decisions. Lengthy text messages are outdated. In the busy schedules, customers are not interest to invest time in reading texts and know about the products. Short messages, pictorial formats, statistics in charts are used to convey the highlights of the company, products and brands. Infographics is a format that carries messages in effective way to get the attention of the customers.

What is infographics?

Infographic is a pictorial tool used to engage the audience. Infographic uses minimum text and communicates through relevant, attractive, easily understandable images viz. pie charts, bar charts, icons, etc. complex information can be converted into a graphic visual representation. Stories can be told in a simple form using Infographics.

The image given below is an example of sales of a familiar scooter brand in India.






Why Infographics are Important?

Infographics are used in various setups. They can be used in classrooms teaching, marketing, business presentations, project annual reports, etc. Marketers use infographics to create brand awareness and get customer engagement. The following are the purposes in the arena of Marketing.

§  To create brand awareness

§  To increase the traffic to the website

§  To project business achievements & Progress reports

§  To convey other customers’’ experiences

§  To give freshness to old content

  

How Infographics can be created?

There are various platforms & tools available to create Infographics. The following are free/paid sites that enable to the creation of infographics.

§  Canva

§  Venngage

§  Piktochart

§  Easel.ly

§  Visme

§  Infogram

§  Adobe Creative Cloud Express (formerly known as Adobe Spark)

§  Snappa

§  Animaker

§  BeFunky

§  Biteable

§  Mind the Graph

(Source: https://buffer.com/library/infographic-makers/)

What are the Components of a good Infographic?

Using Data & Facts, Visual elements and Content effectually comprise a good infographic.

§  Messages can be carried through Viz. visual elements Charts (Pie/Bar), Graphs, Trendy Colors, Icons, and Images.

§  Time frames, Data & Facts should be supported by the above said graphical / visual elements. 

 


Dr.S.SaiGanesh
Dayananda Sagar Business School


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